Payments Fintech Paysend Attracts Top Executive from Amex

 

Rupert Bedell, one of the UK’s most experienced financial services marketers, has joined Paysend as Chief Marketing Officer to complete Paysend’s Exco series.

Rupert Bedell previously led his B2B marketing for American Express for EMEA, where he oversaw tremendous growth in digital acquisitions over the past four years while transforming the card issuer’s digital channel. bottom. After starting his career at Barclays, Bedel led his B2B marketing at RBS and led the revitalization of his NatWest as a corporate brand.

Abdul Kerimov, co-founder and chairman of Paysend, said: Today, we are a truly global company, allowing consumers in 175 countries to benefit from market-leading money transfer services. We look forward to having Rupert contribute to our continued success.

Rupert Bedell commented on the appointment, adding: Paysend has incredible potential in terms of product strength and international presence that it has already built in just five years of operation. This is a fast-moving sector, but we believe Paysend’s speed of development and scalability will give us real advantages. The challenge now is to put the brand on the international map as quickly as possible. “

Originally published at https://businessdor.com on January 24, 2023.

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