Digitalblogs

  The largest population in the world produces solid waste, commonly known as trash. With the traditional waste collection systems, the city collection service provider travels on a predefined route daily and collects the trash irrespective of whether it is full or not. “Wilful waste makes woeful want.” An old phrase that means intentionally wasted things can lead to poverty. The so-called throwaway culture can affect human health and livelihoods, the environment, and prosperity. In the past years, the landslides of the waste dump buried many homes and people. The drawback of not implementing smart waste management is that the major population is still continuing with traditional ways of collecting wastes which may lead to: Unhealthy life Increase in pollution Soil contamination Water contamination Air contamination Damage to marine life Do you think you can stop the traditional ways of waste management? Ofcourse yes! With the help of cutting-edge technologies, you can implement sm...

  Your business needs robust digital marketing strategies to scale up and generate revenue. Some of the top digital marketing strategies that you can use are; social media marketing, email marketing, influencer marketing, PPC, programmatic advertising and many more. Like other business processes, you need to monitor the campaigns to be sure that your brand is headed in the right direction. Without proper benchmarking, you may end up spending thousands of dollars on the wrong campaigns. Here are the top five  digital marketing campaign metrics  and KPIs you should monitor to get the utmost ROI from the campaigns. 1.  Web Traffic Sources Web traffic sources metric will help you know which traffic sources drive the most visitors to your site. It will also compare each source to help you understand which platforms you should focus more on and which ones you should discontinue. Concisely, there are four primary traffic sources, namely, referral, direct, and search. Howev...

  You won’t find too many arguments in C-suites about the need to transform operating models to be more digital and competitive. But the questions you do hear often are “How?” and “How much?” We have found there are four ways to transform to a next-gen operating model. In practice, they function more as a continuum than as discrete and separate paths. As we discussed in our article, “How to start building your next-generation operating model,” which model is right for your company depends on the state of digitization in your organization and the capabilities you can call on. Remember: your digitization operating model can shift as you build experience and capabilities. Innovation outpost.  The innovation outpost is a dedicated unit separate from any functional unit or division. The primary benefit of this model is keeping the digital initiative away from the main business’s historical culture, decision-making bureaucracy, and technical infrastructure. Free from all those con...

   X ekera Systems   has  collaborated with hard-working entrepreneurs and experienced businesses for over ten years, yet the most common question asked is the most basic: “I have a product idea; what do I need to make it a reality?” Although the answer boils down to CAD and Eagle files, there is more to a product than physically making it. Those who have succeeded in manufacturing a product have followed these ten rules to develop a product and get it into the market. 1. Write a Good Product Requirements Document (PRD) This is the first step in developing a product. There are many steps to writing a good PRD. Check out our page on PRDs and view our template to get started. This document can help creators identify aspects such as purpose, functional requirements, usability requirements, constraints, assumptions, performance metrics, and any technical or product-specific details necessary to the product. These are questions that go beyond a general picture of the...

  This article by Morgan Cummins was first published in January 2019. We have since added some tips on how to do a   job interview online . You might also like to download and read the   report Xekera Systems did in conjunction with The Economist Group   on key skills for digital marketers in the 2020s. One of the most popular questions I get from the people I work with is this: ‘How can I ace an interview and get the job?!’ While interviewing isn’t an exact science, candidates tell me that the advice I provide them with has resulted in their best interviews ever, almost always resulting in selection to the next round of interviews. The key to my advice is the more you practice, the better you will perform on the big day. But what does this mean specifically for digital marketers? While traditional interviews are still very much the norm, a recent global recruitment report suggests that soft skills assessment and meetings in casual environments are being i...