Digitalblogs

  In this era of  digital marketing  irrespective of the different mediums, both SEO & PPC have unique roles. Both go hand in hand. The primary goal is to attract traffic to websites using SEO & PPC, The marketers are often forced to think about the outcomes due to the limitation of funds. The budget plays a pivotal role in choosing the marketing campaign. It remains a tough task to choose if both the channels are to be used together or one at a time. It’s not a necessity to choose amongst SEO & PPC. Benefits of both can be garnered under a small budget. The end results depend on the strategies. So, you need to prioritize things first. Some of the ideas that might benefit you while combining both PPC & SEO to achieve better results. Visibility The presence of the website pages on the search engine results pages (SERPs) is a result of the advantage acquired while using both SEO & PPC campaigns together. Once a search item reaches number one in the ranki...

  It’s no secret that software is a major driver of modern business. Technological infrastructures are what services are built on these days, and it’s essentially a foregone conclusion to say that you can’t survive, much less compete, today without a strong software support system. However, there are pros and cons to every decision you make intending to better your organization. The decision between enterprise software or SaaS software as the model for your marketing and SEO infrastructure is certainly subject to the same laborious decision-making you apply to any other aspect of your business. There is nothing inherently better or worse about enterprise or SaaS software. There are differences, to be sure, but which is right for you will come down to your business’s size, needs, and financial capabilities. So, how do enterprise software and SaaS software differ? Let’s find out. Choosing Marketing Software For Your Business Let’s say you’re the chief technology or marketing officer ...